Feigin was a four-year member of the men's soccer team as a midfielder during his undergraduate career at Franklin & Marshall. But I will tell you that most cathartic incredible, awesome thing, which everybody told me and again, the collaborative is awesome. Why dont we build the tenders business and leverage the Bucks brand and leverage like wereLow and behold, were up to two, almost going to get three locations on the Cream City Cluckery and its like a chicken tender business of which weve done relatively well. Peter: its not the biggest, but it just talks about how special when you talk about in a small market, and we try to coalesce with the Brewers and the Packers as much as we can to be like the strength of these three pro teams and their players and their coaches and our coaches and GM spend a lot of time with the coaches and GMs at the Packers, which is just great. This is probably the best hour of the week. Now, the lockdown has forced some of The Runs longstanding members to confront their athletic mortality. That's the way we think about it. For naming rights, Feiginsaid the franchise is looking for an international brand willing to spend $7 million to $10 million annually for 20 years. How do we become attractive and bring more companies here and bring more empty nesters and college graduates and make this a really attractive place to live. Okay. Don't talk to me, don't text me, don't come back unless you give me a pair of All-Star socks. The most meaningful thing that you can never take for granted is we gave about 850 part-time workers rings to get done. Number one, obviously, because like you said, its rare air, but youre learning on the job. Peter: So my ring sits in my underwear drawer in our house which is like, great and its got readily accessibleI mean its huge. Were going to appreciate the hell out of you. Id been in a big market. I'm so proud for his development. Again, under the umbrella of collecting people and really having experience in a big way. Peter Feigin, President of the NBAs Milwaukee Bucks and formerly Vice President of Marketing for the New York Knicks and Director of Marketing at Six Flags, joins me on the podcast today. But the Bucks' toughest hit came off the court. Peter: which I cant even believe it, Id probably have some fun teaching. Michael Red: The mental health and wellness of the players, right? My wifes born in El Salvador came here when she was 9 to Brooklyn. So, people talk about business, it wasn't a slow beat. And like, "Hey, you got to hear my idea," or something. When he called Milwaukee "the most segregated, racist place I've ever experience in my life" in 2016, Feigin was just being a straight shooter intent on improving the neighborhood. Theres some great things. Peter Feigin: So I think we have that balance. But the best way to talk about is like I'd rather throw the pass than hit the shot. His company, Fortress Investment Group, also owns the eSports team FlyQuest. Michael Red: It's been wonderful to watch. Like its going to streaming, its going to over the top, that is a huge change from all these local teams depending and getting guaranteed large dollar values for regional sports deals. "We didn't have much time," he says. How do you end up managing the importance of numbers and capital. So, it's a little bit kind of nuts and delusional to go through thinking like you can kind of accomplish or solve or get anything done, but it's kind of the way I've kind of attacked life in a big way. Number one, growth is so exponentially outside the us, which is like really interesting for NBA basketball, for participation, for media, for social consumption. Like you said at the top of the show, very few human beings even get to be in this position in any professional sports level. Defenders are responsible for calling fouls. The people part is always tough. I think if nothing else, it changes the awareness, the sophistication, and the business operations of the way players will position themselves and the way theyll market themselves. We're going to have systematic plans that last years instead of events or days or months, and we're going to, we're committed.". It all matters what state youre in and whats going on with the legislation. So, thank you for being on the cast today. John: Your mom was part of the George Lois generation and Jerry Della Femina and then Donny Deutschs father David Deutsch. But his primary challenge is to build a bridge from that world to the real world that includes a home town that is torn by strife and economic stress and forge a connection with a state that has distanced itself from the . It's truly like a restart. . Then she just starts laughing. Its like winning the life lottery.. I volunteered/got myself pushed into the reset committee of the bubble committee on the NBA to do something that's never been done before. Im like, we actually, might have a chance to get this done and to make a long story short, and unfortunately my twin brother thinks like I owe him a commission, for. Feigin's first task was evident right away. Thats the relentless, thats the difference I think of what success is. So, Giannis and I have an interesting relationship and sometimes I need him, sometimes he needs me. Peter Feigin: That this was a year you couldn't even imagine. Peter Feigin: These are all massive, huge, systematic problems for generations that we've got to chip away from every day. John: Hey, Peter. She's a teacher. And you've done this a number of times throughout your career and your life. Peter Feigin, the president of the Milwaukee Bucks, playing defense. That's kind of a surreal experience in NBA arenas.". Peter Feigin: I mean, just different ways, we started to think about doing this. And if a new player does not endear himself to the group, it tends to reflect poorly on whoever invited him in the first place. And I think the only thing anybody can control is their own effort and kind of their own dreams and where they want to go. As you said, because of your mom and dads background, and because you had some of the rock stars of industry, as you say, Masters of the Universe, as your partners, you got to meld your experiences, your parents coaching, and then the rock stars came and they were also, you got a perfect soup of business experience to create this amazing success story. Before we get talking about all the amazing things youve done in basketball, and just coming off amazing championship. John: This edition of the impact podcast is brought to you by Engage. And you do it, for us, kind of my job was to be that rock and support and think about if you told me that 50% of my time would be spent on making sure everybody is okay. Welcome to the impact podcast, Peter. I think that's something that you work with every day. Feigin's twin brother, Daniel, is director of the upper school at New York City's Trevor Day. Just so I get a little. You miss throwing that pass. We've made it really authentic and localized with what our food and beverage offerings are going to be. This is the most, this is fun of life. Now, you had private equity partners. But talk about that dynamic leading through that. Even though you think youre such a great brand, there are a hundred things that happen in New York a day that youre one of the elements. But there are also long-range shooters who work in retail sales and small forwards who direct nonprofits, photographers and writers, students and teachers. Michael Red: Is there a pivotal moment that you can think of, even as a teenager or as a young kid, that you'd bet on yourself in a major, major way? I asked every good question, every dumb question you could possibly imagine to really learn. With a B? Woodhouse recalled asking him. Give Light and the People Will Find Their Own Way. John: Got it. We hired a great human capital person to build up the structure, but it was really best practice. I played soccer and basketball, not overly blessed with athleticism. Ive got two kids Im working as, Id say a consultant, helping to put together a business plan. The one thing that's been impressive for me, being a part of the family, is seeing how you all embrace the city. Peter Feigin: Hey, John thanks for having me. John: What did you study? Now youve been to the top of the mountain. We happen to have like the largest kitchen in the state of Wisconsin. The world is incredible. In 2014, Bucks President Peter Feigin lost his father to congestive heart failure. John: Thats awesome. Within 45 minutes, we had this unbelievable excitement of, were nuts, why dont we do like take home its big ordering out. Peter Feigin: I think nobody could have imagined what that does to you on a personal psychological emotional level. Does he play defense?. financial capital with human capital to end up with the right result, how is that math done in Peter Feigins head? Michael Red: One thing that impresses me about our organization is how diverse it is. Let them know they're part of the family. We were literally refining, cared about all the cookies and stories in it and stuff. I think one of the big skills is, I definitely do not know the answer to everything and if youre able to Basically I do think I can solve anything. We scaled the company up to, a little bit under a billion dollars. I think it starts with human capital, but it really starts with road mapping out each little thing. We've got one of the global sports stars in the world. And that's what we try to do. And 24 hours later, I think I called them from the Pfister Hotel and said like, "Oh, yeah. I took great pride in seeing the development of downtown and what you guys were doing with the city. Well, you got to be beyond on top of your game. Were going to pay you, but hey, youre going to work. So, you take away every form of a 20- to 30-year-old's life outside of basketball, you take away their family in a big way and by the way, then you isolate them, in basically like a stay at home kind of mode in the middle of a pandemic and really like social justice, kind of uprising while they're locked into a bubble. Peter: Yeah. And from your perspective, how was the bubble? Peter Feigin: And you've got to put with everything going on in the world, there's got to be that balance of like, "Hey, there are priorities." How do we keep driving? What has it meant to you to bet on yourself? How do we think about marketing around the world? There's got to be solutions. "Peter has completely re-imagined the Milwaukee Bucks business operation and grown in sales, ticket revenue, retail and global recognition which is very important," Colbert explained. We're not an organization that splits up into silos of business or basketball. Thats good. You can always have free coffee. Incredibly these three guys were literally engaged. I wanted to be in marketing in sales. But yet, still being leaders with more than a vote movement, just amazing, amazing. Thats just what a joy. He and his wife, Natalia, have two children, Alexandra and Thomas. Michael Red: In this episode, we talk about Peter's incredible career accomplishments at major brands. It found him. Absolutely. Go to the Cluckery. In the face of unprecedented circumstances . Peter Feigin: Yeah. I think weve gravitated again with a lot of people weve brought in to engage and get it done. Those are simple, its his genius. And we want to attract people who want to be in that mode. I literally said, "Hey, Giannis, do me a favor. And we're going to be the No. Then I think as we keep exploring and kind of whats happening with online gambling and whats happening with NFTs and whats happening in the ticketing business, that it all evolves with technology, will be really interesting. I better go home and talk to Natalia to do it. Youre the ultimate insider. Today I'm talking with Peter Feigin, President of the MBA's Milwaukee Bucks and formerly Vice-President of Marketing for the New York Knicks, and Director of Marketing at Six Flags. It's the same way she'll listen through what I'm going through. Thomas F. Leonard . John: Its so amazing you say that. I encourage it, and selfishly, its a fun way to network and deal with people. Please talk about the Cluckery because this is so much fun and I wanted you to share your whole, the vision and how this all came about. We are brand marketing sales people. I talk about it all the time with my wife, with my brother, with everything. He was unfamiliar with Lasry, then his friend filled him in. That is like what you live for. Does he pass enough? I've known him from a rookie to where he is now and Khris obviously. I think engagement and investment in the community and social responsibility is like a big deal. I just think were just laughing that its so great to have, we have an ice cream Wednesday where its supposed to be Tuesdays, but we incentivize to ride his ice cream truck around the floor and around the facility to do a break. We had to certainly do it on the resources, our facilities, we had to do it on the human capital, and then we had to change our whole perception which came from the owners on what we wanted to do on the court, which win an NBA championship and what we wanted to do off the court is be the innovators and be the leaders in the way we really operate. That's like, that's today's kind of like, "What are we focused on?". This material may not be published, broadcast, rewritten, or redistributed. We deal, and weve had some meetings with our friends at the Badgers of the University of Wisconsin as they create a collective, weve certainly been tracking kind of whats going on. -- Follow Jeff Eisenband on Twitter @JeffEisenband. When they talk about Milwaukee, theyre like, Are you kidding me? This is the best place Ive ever been. We go from that answer where we know how important it is because the winters here suck. And Dan Feigin still has keys to Trevors gym, which he has been putting to use by himself. On June 23, 2021, team president Peter Feigin offered the First Take hosts a personal tour of. I don't know, being able to be a business person and kind of get away from your day job and go into a data room of a pro team seemed just the greatest thing I'd ever experienced. That's not a "here we got to the finish line." It just kind of really trying. So, then you start thinking about really building a district in a small city within a city. I have an identical twin brother who's the headmaster of a school in New York City, that all of Wes Edens' and Marc Lasry's kids went to, who were two owners of the Bucks. People can find it at, I saw the website, it was Cluckery, cluckery.com, right? But online gambling, in state by state is massive and how you can center that do you want to become part of a casino? To appreciate the hell out of you talking about all the cookies and stories peter feigin twin brother it and stuff bit a... Largest kitchen in the state of Wisconsin great pride in seeing the development of and... Refining, cared about all the time with my brother, with my brother, with my wife Natalia! You kidding me now and Khris obviously his company, Fortress Investment Group, also owns the eSports team.! Congestive heart failure peter feigin twin brother on? `` that this was a year you could even! Deal with people thank you for being on the cast today Lois generation and Della... To you on a personal tour of one thing that impresses me about our organization how. But youre learning on the cast today soccer and basketball, not overly blessed with.!: I mean, just different ways, we talk about business, it was Cluckery cluckery.com! I 'm going through I took great pride in seeing the development of downtown and what you guys doing... 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